Director of Pricing

Who We Are

Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates, the nation's largest Pilates brand; CycleBar, the nation's largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; Rumble, a boxing-inspired full-body workout; BFT, a functional training and strength-based fitness program; and Lindora, a metabolic health brand. Through the Company’s eight brands and the On-Demand virtual platform, XPLUS, Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.

Job Summary:

The Director of Pricing at Xponential Fitness will support pricing strategy and optimization efforts across all studios and brands within Xponential’s portfolio. Reporting directly to the Chief Marketing Technology Officer, this role will drive data-informed pricing strategies for membership plans, ensuring competitive positioning and profitability across markets. The Director will play a crucial role in refining Xponential’s membership pricing strategy, including promotional initiatives and cross-brand pricing alignment. This hands-on role requires an analytical leader experienced in dynamic pricing, market analytics, A/B testing, and pricing execution, with an understanding of membership-driven business models.

Responsibilities:

1. Develop and Optimize Pricing Models
   • Collaborate with Data, Finance, Operations, and Strategy teams to build a robust pricing framework that aligns with brand objectives and consumer demand.
   • Partner with Data Analytics to incorporate diverse inputs and real-time data into pricing models, ensuring effective scenario planning and pricing agility.
2. Lead A/B Testing and Data-Driven Pricing Experiments
   • Design and execute A/B testing and other experimental pricing initiatives in studio settings to assess pricing sensitivity, member acquisition, and retention impacts.
   • Leverage testing insights to refine pricing strategies, optimize promotional offers, and improve membership engagement across brands.
3. Support Financial Analysis and Impact Projections
   • Work closely with Finance to model revenue and profitability impacts of pricing adjustments, membership options, and promotional activities across brands.
   • Conduct scenario analyses to understand the subscriber and revenue implications of various pricing structures, membership tiers, and discounting strategies.
4. Align Promotional and Go-to-Market Strategies
   • Partner with Operations to develop launch and communication strategies for pricing changes, seasonal promotions, win-back campaigns, and bundled offers.
   • Translate insights from customer surveys into actionable pricing strategies and promotional activities, ensuring customer satisfaction and brand loyalty.
5. Drive Cross-Brand Pricing Consensus
   • Leverage data to generate buy-in from stakeholders and secure cross-functional support for pricing strategies that align with overall brand and market positioning.
   • Utilize insights into consumer spending behavior and willingness to pay to inform value-based pricing decisions.
6. Champion an Agile, Data-Driven Pricing Function
   • Continuously monitor industry trends, customer sentiment, and spending patterns to optimize pricing and promotional approaches.
   • Highlight and evaluate other monetization opportunities and their potential impact on different customer segments.
7. Additional responsibilities as needed.

Benefits:

• Role has opportunity for bonus. 
• Medical, Dental and Vision benefits
• This role is eligible for a monthly cell phone allowance
• Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts on retail brand merchandise- up to 30% off wholesale price
• On-site gym 
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Xponential Fitness, LLC. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

Qualifications:

• Minimum of 10 years of experience in dynamic pricing, yield management, or related fields, with expertise in analytics-driven decision-making and A/B testing methodologies.
• Background in fitness, subscription-based services, technology, or consumer-oriented industries preferred.
• Proven track record in designing and conducting A/B testing or similar experimental pricing initiatives, particularly within physical retail or studio environments.
• Strong proficiency in data analysis, data modeling, and visualizations to support pricing decisions and provide actionable insights.
• Exceptional communication skills to engage and influence stakeholders at all levels.
• Proven ability to manage priorities and respond to changing demands in a fast-paced environment.
• High emotional intelligence, organizational skills, and a solutions-oriented approach to challenges.
• Bachelor’s degree required; an advanced degree is preferred.